Encanto Lofts

Elevating Urban Living in Albuquerque

Encanto Lofts is a vibrant apartment community that blends historic charm with modern comfort in the heart of Albuquerque. When they came to Wonder and Wit, they needed a fresh brand identity to capture the spirit of the community and attract a diverse mix of residents.

Challenge

Encanto Lofts sought a brand identity that resonated with students, young professionals, and creatives, while showcasing its modern amenities and unique location. The visual system needed to feel both contemporary and welcoming.

Approach

Wonder and Wit crafted a cohesive brand identity that balanced modern design with approachable warmth. The flexible logo and visual language were designed to reflect the property's unique character and appeal broadly. This identity was implemented across digital, print, and environmental touchpoints.